Optimising for AI Search – GEO & AEO explained

Search is no longer just about showing up. It’s about showing up in the right way. As AI-powered search tools like Google AI Overviews, Perplexity, and ChatGPT Search rewrite how people discover information, businesses need to rethink their SEO strategies. Ranking #1 is no longer enough. If your content isn’t optimised for AI, you may […]