FALCO
Repositioning a growing IT provider for market visibility
IT, Simplified.
Business, Amplified.
Falco
Business-to-business
Falco Technologies had strong technical capability and a growing client base, but the digital presence did not reflect the organisation’s expertise or ambition.
The brand identity was inconsistent, messaging lacked clarity, and the website did little to communicate the outcomes Falco delivered for its clients. As a result, the business had minimal search visibility and limited organic discovery despite operating in a competitive IT services market.
The objective was to reposition Falco as a credible technology partner while building a digital presence capable of attracting new opportunities.
Redfox led a complete brand and digital repositioning program designed to strengthen Falco’s market presence.
The engagement included:
- Development of a new brand identity and visual system
- Creation of comprehensive brand and communication guidelines
- Definition of a clear tone of voice and messaging framework
- Strategic website copywriting focused on outcomes and client impact
- Development of marketing collateral and brand assets
Rather than simply listing services, the new digital narrative focused on the real-world value Falco delivers for its clients, positioning the business as a trusted technology partner rather than a transactional service provider.
Growth Systems
The Results
Within the first 10 weeks following launch, the business delivered measurable improvements across acquisition, conversion and recurring revenue:
Revenue Growth
Total store revenue increased by 41% year-on-year during the reporting period.
Importantly, revenue growth outpaced order growth, indicating stronger monetisation and improved average order value.
New Customer Growth
- New customers increased by 36%
- Revenue from new customers increased by 94%
- Revenue per new customer increased by approximately 43%
Subscription Growth
- Subscription customers increased by 35%
- Subscription revenue increased by 34%
- Subscription revenue per order increased by 10.6%
Keyword footprint growth
| Metric | Previous Snapshot | Current Snapshot | Change |
|---|---|---|---|
| Ranking keyword entries | 17 | 50 | +33 |
| Product & ingredient queries | Limited | Expanded coverage | Category growth |
| Discovery & informational queries | Minimal | Increasing visibility | Broader reach |
"The keyword dataset shows a clear shift from a limited brand-led presence to a wider mix of discovery, product and category searches. This expansion indicates growing relevance across the specialty"
The Impact
Falco’s repositioned brand and digital presence now better reflects the organisation’s technical capability and commercial value.
The new website and messaging framework have strengthened credibility with prospective clients, improved search visibility and expanded the business’s reach within the technology services sector.
What began as an underperforming online presence is now a clearer, more credible digital platform that supports Falco’s continued growth and industry positioning.
Clarity, momentum, and measurable digital progress in six months
Over a focused six-month engagement, Grace & Taylor strengthened its digital foundation and accelerated growth across key channels. Clearer positioning, improved platform performance, and structured acquisition activity created measurable momentum across visibility, engagement, and enquiries.
